Pop-Up shop series 2024
We are so excited you're interested in popping up this summer at the shop! We have high hopes that we will be THE destination in the village of Walloon Lake. Our new address is: 4128 N M-75 Walloon Lake MI
Our location in Walloon Village is walkable from popular restaurants, bars & other shopping. Lots and lots of foot traffic is expected on busy summer days. Shoppers who live on the lake often arrive by boat! We’re lucky to have created a loyal following of our lakeside residents who we aim to bring a fun reason to visit the shop weekly during this pop-up series.
All pop-up shop brands who are accepted will be charged $200 (non refundable) to reserve / hold their slot. Being accepted onto the calendar means we'll promote your business! We plan to regularly promote our Pop-Up Series across social media, our newsletter mailing list (6,000 readers) and in store. No additional fees will happen during your pop-up shop. Your sales that day are 100% yours to keep.
What we ask: We'll be leaning toward accepting brands we feel would fit well with our audience. Priority will also be given to brands who we know have a fabulous on site setup (if you want to email us a photo or two of your pop-up set up please do! (kalin@sweetwaternorth.com) Additionally we'd love for you to share with your audience about your pop-up as the time draws near.
We will be informing you if you've been accepted then we'll send out a form for you to select the date / time that works best.
Some helpful info: why the hell are we planning this so early? Because if accepted you'll want to lock down your lodging plans early. Summer in Northern Michigan is *bananas* busy, so grabbing a hotel room or planning an up & down big day is essential.
We are accepting applications for pop-up shops through May 1. Thanks friends we cannot wait to welcome you to the shop!